tag:blogger.com,1999:blog-28401170.post8936636967059155259..comments2023-06-27T13:04:00.780+01:00Comments on ....the world's leading....: ....the world's leading....http://www.blogger.com/profile/04151866935732424950noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-28401170.post-86958809183620605882007-04-12T11:55:00.000+01:002007-04-12T11:55:00.000+01:00You've missed the most important bit. You can get ...You've missed the most important bit. You can get free t-shirts from them by clicking on the link on the site. I've got mine and have been proudly wearing it to decorate the new abode.<BR/><BR/>BTW - I don't think the Ask logo was on there at the start so it did take a bit more digging by people to work out who had registered the site. And Ask did get a fair bit of flak for trying to hide their motives.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-3235069495728989562007-04-09T17:42:00.000+01:002007-04-09T17:42:00.000+01:00Exactly. The Ask campaign is an 'us too', and that...Exactly. <BR/><BR/>The Ask campaign is an 'us too', and that's rarely sustainable in marketing. <BR/><BR/>You denigrate the Jeeves campaign, but the offering was still quite innovative, and had a USP. <BR/><BR/>Being able to 'ask' a search engine, using plain English, not trying to think how to best use the engine, is actually quite a nice offering - if it worked. <BR/><BR/>There are still a lot of Internet novices that could benefit from the hand holding approach. <BR/><BR/>Instead of trying to compete on a level playing field with not just Google, but Live and Yahoo, carving a point of difference, potentially by returning to the technophobe / novice / silver surfer market be better business sense for Ask.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-22402654488039180972007-04-09T12:08:00.000+01:002007-04-09T12:08:00.000+01:00Agreed, you´ve got to Ask yourselves one question....Agreed, you´ve got to Ask yourselves one question...why would you not use Google if it gets you to the results you want?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-10073433850274184662007-04-07T16:12:00.000+01:002007-04-07T16:12:00.000+01:00Hardly kicking Google's butt prem. They've rebrand...Hardly kicking Google's butt prem. <BR/><BR/>They've rebranded themselves as "the other search engine". <BR/><BR/>May as well say, "We know we're not as good as Google. Now you do too."<BR/><BR/>I'd keep that in mind when you're searching.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-15084848712343070842007-04-06T12:54:00.000+01:002007-04-06T12:54:00.000+01:00Not wanting to be too contraversial, but I think i...Not wanting to be too contraversial, but I think its a bloody good campaign.<BR/><BR/>Imagine you're the agency, and you get the brief "we know our search engine isn't the best - as demonstrated by TWL - but we want to kick Google butt"...<BR/><BR/>This is streets ahead of its old Jeeves stuff, and has got everyone talking. I am a Google user. I don't like market leaders as a rule, they tend to be lazy and slightly scary. But I get what I need from Google.<BR/><BR/>This campaign has made me - a very loyal Google user - think twice.<BR/><BR/>Methinks that probably fits the brief.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-8070969427463243882007-04-06T09:17:00.000+01:002007-04-06T09:17:00.000+01:00The Information Revolution campaign isn't only a b...The Information Revolution campaign isn't only a bit patronising in its attempt to be edgy, it has cheapened a very important issue for commercial gain. <BR/><BR/>Society has become reliant on search engines to give us access to information.<BR/><BR/>However, the methods of indexing the information are top secret. We know how the Dewey Decimal system works, so we can find data, opinions, ideas. Whilst not perfect, it gives us choice, and it's transparent. <BR/><BR/>The confidential algorithms of search companies do not give us the same opportunities, primarily because of the lack of transparency. <BR/><BR/>This means that search companies can manipulate what information and opinions we can gain access to in 'natural' listings, not only for commercial, but potentially political gain. <BR/><BR/>Maybe they already are. <BR/><BR/>Be aware not to be lulled into a false sense of security that the Internet and search engines are liberating access to information. <BR/><BR/>We need to be mindful that search engines should <I>enable</I> access to information, but they could <I>control</I> access to it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-5959617469591206312007-04-06T00:44:00.000+01:002007-04-06T00:44:00.000+01:00What kind of revolutionaries buy advertising space...What kind of revolutionaries buy advertising space on a tube train and the TV spots with their pirate TV feel remind me more of the early 90s with the Sega MegaDrive ads - we live in an internet age now. Where are the stickers on the lamp posts and the graffitti?<BR/><BR/>Talking of revolution, Marx always thought that Britain was were the great socialist republic would happen first. We're just not revolutionary.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28401170.post-91795663143084358892007-04-05T21:36:00.000+01:002007-04-05T21:36:00.000+01:00Word has it that they've gone a bit bats in the St...Word has it that they've gone <A HREF="http://valleywag.com/tech/mystery-billboards/asks-advertising-campaign-249274.php" REL="nofollow">a bit bats in the States</A>, too, bibbling on about a mysterious algorithm. Presumably the one that put your fine blog somewhere out in the farthest reaches of their rankings. Mm.Fiona Campbell-Howeshttps://www.blogger.com/profile/11301017756083964411noreply@blogger.comtag:blogger.com,1999:blog-28401170.post-46650323357742475182007-04-05T20:30:00.000+01:002007-04-05T20:30:00.000+01:00There's nothing to see here - Search = Google. An...There's nothing to see here - Search = Google. And ain't nothin' anyone's gonna do about that...Anonymousnoreply@blogger.com