30 March 2007

If brevity is the soul of wit...

...then this is the funniest press release I've ever seen.

I love it...if you ignore the headline and the boilerplates, it's only 63 words long. And that includes one "leader" and one (bless 'em) "the world's leading"...it's quality.

Anyone got a shorter one..?
at

5 comments:

  1. Anonymous8:50 am

    that's wierd - I can only assume they left a whole load of words out by mistake..?

    ReplyDelete
  2. Anonymous10:45 am

    It took 6 hours to take a brief, draft and secure approvals for that release, plus an additional 4 hours calling it round the IT hacks. Given that the client probably wants senior level resource, please find enclosed an invoice for £1,800 + VAT

    ReplyDelete
  3. PR Baby11:38 am

    I think (despite the references to world's leading, clearly) that they're on the right track. Why waste words a long pointless quote from your CEO, or meaningless bumf about how the market is ready for such a partnership?

    I'll be suggesting the 'press release lite' to all my clients.

    ReplyDelete
  4. Anonymous11:49 am

    I wonder how many people did it have to go through before it got approved!

    ReplyDelete
  5. Anonymous6:10 pm

    "additional 4 hours calling it round the IT hacks"

    ...praying that nobody picks up. I'd either show that release the inside of the bin in double-quick time or call their bluff.

    Q1 "Who's up for interview on this?"

    A "Well the marketing veep for Isilon"

    Q2 "What about Schlumberger?"

    A "Erm....."

    I'm willing to bet that approval took a lot more than 6 hours. It's almost worth ringing Schlumberger to ask them about it. Almost.

    ReplyDelete