A slippery slope for the guru...

We notice this morning that Stuart Bruce has changed the header on his blog. He's followed a growing number (including fellow "big name" UK social media in PR specialist...now there's a niche...James Warren) down the landscape route. But whereas Warren's shows the bright sun heralding a new day over lush and grassy parkland, Bruce's is a dark picture of some dangerous-looking and rather misty mountains.

What does this tell us? That Warren's an optimist and Bruce has darker thoughts about the future? Or that Bruce can help you navigate your way through this strange and murky environment? Not sure...get us an amateur psychologist, somebody.

Of more significance in Bruce's new look header, however, are the words. Not only have they shrunk, they've changed. That's right...gone is the PR Guru! Bruce now says he is merely a "PR guy" (though a little too late for November 5th). Guru to guy can only be regarded as some sort of serious demotion, can't it? What's next...genome?

Luckily, Bruce still tells us that he's been blogging since 2003 which is a bit like me saying that I've been walking since 11 months. At the time it seemed important, but now it's a bit irrelevant...everyone's at it (and some are even better than I am...).