There's a bottle of pop in it for you...

We've been getting a little stick here at TWL recently for a perceived lack of "transparency" or some other bull that we don't care very much about. Well, check this out.

It's an article from the Chicago Tribune about how many more people are drinking "soda pops" (that's fizzy drinks to the rest of us) first thing in the morning, rather than the more traditional coffee. In itself, it seems a fairly thinly-veiled plug for the soft drinks industry, but this is the best bit:

Brent Curry, a vice president with Hill & Knowlton Inc., said..."I have never a been a coffee drinker. I have already had two Diet Mountain Dews this morning. It is one of the first things I do in the morning when I get into my office," adding that he refrains from drinking the soda with his breakfast.

But that could be subject to change.

Unlike the days when it took him just 10 minutes to get to work, he now commutes on the train, and it's a longer trip. As a result, he carries a can of Mountain Dew in his briefcase in case the train is delayed.

"If I get desperate, it is there," Curry said.

Of course, what the article doesn't mention is that Mountain Dew is a PepsiCo brand. And PepsiCo is a client of, umm, Hill & Knowlton...