Is that American Englich..?

So, Text 100 ("leading global PR agency") and some bunch called Squiz (I'm sorry, I've been through the website and I still haven't a clue...) have produced a "co-authored whitepaper" called "Communications 2.0: Beta is Better", all about Web 2.0 and "how it can help you improve your communications strategy."

There are people far better placed than I to comment on the content of the whitepaper. What I do know, however, is that when the sub-heading of the press release tells me that the whitepaper "provides best practise advise on how to exploit new web technologies!" the whole venture is devalued to the point of my not bothering to read it.

Though I can't be bothered with the whitepaper itself, the rest of the press release is an entertaining read, if only for the sublime use of meaningless cliché by a Squiz Director (which sounds vaguely disgusting to me...I can direct my own Squiz, thank you very much). He says, in one memorable sentence, "The good news is that it's not rocket science and it shouldn't cost and arm and a leg."

We're over the moon about that.