Cash for questions...cash for answers...
...cash for simply turning up.
Apparently, in China, it's normal practive for hacks to receive cash payments - known as 'transport money' - from PR companies for attending press events.
I read that the practice has been criticised as it "skews coverage in an increasingly competitive news market". It also seems, however, to enjoy official endorsement as the payments - also know as 'hongbao' by hacks (or 'red envelopes') - are based on rates agreed with China's Public Relations Association.
I think it's a great idea. Hacks get to supplement their pitiful incomes, PRs can guarantee a nice piece of coverage. There's no downside.
There is..? Editorial intewhat? Don't know what you're talking about.