When two and two makes 3...
I've just seen the PRWeak story about Guy Middleton - managing editor of Mobile magazine - being appointed as head of corporate communications at 3. As the story succinctly puts it:
"He has worked in tech and business journalism for ten years, but has no PR or comms experience."
I've got more than a decade's technology PR experience...what do you reckon the chances are of my being appointed managing editor of, say, Computing?
Slim, I reckon.
Does that devalue the job of PR? Or should we be proud that the industry has attracted a senior journalist to its ranks?