24 May 2006

He shoots, he leaves....

Hotwire seems to have beaten the rest of the IT PR industry to inviting journos to watch England's World Cup game against Trinidad & Tobago.

However, the lengthy lead time has caused some journos to question whether or not they should accept. "The trouble is," says a VNU reporter, "they have such high turnover that your contact there has usually left before the actual event happens and you're left doing introductions all night."

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