CIPR...down with the kids...
The Chartered Insitute of Public Relations (CIPR), as its most modern of monikers suggests, is an organisation at the very cutting edge of PR practice. Not much newfangled stuff gets past the CIPR without it knowing. Which is why - only years after we've all been doing it - has it today published its social media guidelines.
The guidelines have been described to TWL by various PR blogging heavyweights as "crap" and "all a bit rubbish". TWL isn't a member of the CIPR, so we don't have to adhere to them, but you might be so you'd better read them. And then forget them.
Probably the best summation I can find of the CIPR's credibility in advising on social media issues comes straight from the fingertips of its President, Lionel Zetter who today, in his blog post announcing the guidelines, says:
"So blog away like billy-o, and work those wickis. But keep it real, and keep it honest!"
Oh dear Lord.