13 February 2007

When their crisis becomes your crisis...

Client companies must be laughing these days, mustn't they? Back in the day, when the shit hit the fan because they's cocked up, they used to take the fallout. But not anymore. In today's PR-savvy world, when a business gets in trouble it's no problem...attention immediately falls onto the bunch of PR flacks hired to deal with the issue rather than on the issue itself.

Witness the City Diary in today's Times...more interested in the PR puffery spewed by Hill and Knowlton's MD of Issues & Crisis (Crises, surely?) Tim Luckett than in the potential epidemic of bird flu released from Bernard Matthews' farm.

Mind you, with Luckett stating that there's a "brand recovery strategy to be implemented" perhaps the Times is well within its rights to take the piss...and now he's not returning calls.

That'll get worse before it gets better...

8 comments:

Richard Stone - Stone Junction said...

Ah, poor old Luckett. I used to work with him, albeit only briefly. He was quite a nice bloke for a PR person...

Nicky R said...

Luckett is an absolute legend in his own lunchtime and I won't hear a bad word said about him! Keep it up Timbo, you're doing grand....!

....the world's leading.... said...

Seems Mr Luckett has got something of a fan club...

Richard Stone - Stone Junction said...

Join at www.timluckettmirrordoorstepper.com/fanclub

figgis said...

>He was quite a nice bloke for a PR person...<

And you would be?

Richard Stone - Stone Junction said...

>He was quite a nice bloke for a PR person...<

And you would be?<

A master of the lowest form of wit Figgis. I can even use sarcasm without putting a ;-) afterwards.

figgis said...

>A master of the lowest form of wit Figgis. I can even use sarcasm without putting a ;-) afterwards.<

Well done, you mum must be very proud

figgis said...

>Well done, you mum must be very proud<

I have been told these sorts of comments are more amusing when not typoed. So one more time -

"Well done, your mum must be very proud..."