Company name dyslexia...
Flicking through the pages of last week's PRWeak, I got well confused. I got to that bit where people send in case studies of the work they've been doing - you know, budget knocked down, results knocked up - and there was one about this funny little battery called USBCELL. The client was called Moixa Energy and the agency, get this, was called Ranieri PR!
"Ranieri PR!" I gasp. "Look, look...PRWeak has managed to spell Rainier wrong! What a bunch of numpties."
But there it was again in the editorial...Ranieri PR. So I checked it out and it's true! There's a tech PR company called Ranieri PR and it's a completely different company from dear old Rainier PR. Different offices, the lot. Different towns even. How extraordinary.
And then you know how it is when you first hear about something and suddenly it's all over the place. Well, Ive just received an email from a journalist about Ranieri's work for Moixa and its USBCELL. The journo in question is feeling very special indeed, because when Ross from Ranieri PR wanted to send out a media alert to his very closest media contacts, he put all 256 of them (yes, 256) in the Cc: line of his email! And now they've started replying to all.
Still, handy for me...I've now got a bang up to date list of UK journo emails.