13 February 2007

Company name dyslexia...

Flicking through the pages of last week's PRWeak, I got well confused. I got to that bit where people send in case studies of the work they've been doing - you know, budget knocked down, results knocked up - and there was one about this funny little battery called USBCELL. The client was called Moixa Energy and the agency, get this, was called Ranieri PR!

"Ranieri PR!" I gasp. "Look, look...PRWeak has managed to spell Rainier wrong! What a bunch of numpties."

But there it was again in the editorial...Ranieri PR. So I checked it out and it's true! There's a tech PR company called Ranieri PR and it's a completely different company from dear old Rainier PR. Different offices, the lot. Different towns even. How extraordinary.

And then you know how it is when you first hear about something and suddenly it's all over the place. Well, Ive just received an email from a journalist about Ranieri's work for Moixa and its USBCELL. The journo in question is feeling very special indeed, because when Ross from Ranieri PR wanted to send out a media alert to his very closest media contacts, he put all 256 of them (yes, 256) in the Cc: line of his email! And now they've started replying to all.

Still, handy for me...I've now got a bang up to date list of UK journo emails.

4 comments:

Anonymous said...

BT's in-house team yesterday managed to TWICE send out an email to more than 70 journalists - all named in the To: field - imploring them to enter its 'security journalist of the year' awards. Then, upon realising they'd put the wrong closing date on the first email they resent the email, slightly ammended, to the same 70+ journalists, all clearly named in the To: field of the email once more, so they could all see who else hasn't entered this competition. (Pity the person who wins a competition which is apparently so undersubscribed... not that they'll care once they've trousered the cash prize).

Sounds like they're a little desperate for entries though. What's happening to the world when even the offer of a cash prize doesn't wake journalists up from their apathy!

Andrew Smith said...

That'll be Pietro Ranieri - once of CIT PR - and what whom used to handle Macromedia many moons ago...

Anonymous said...

Will the lawyers ensure that, like its footballing namesake, Ranieri becomes a "dead agency walking..."

http://www.timesonline.co.uk/tol/sport/football/european_football/article1051426.ece

Anonymous said...

well rainier or ranieri they seem to work on getting some attention, e.g. check out
Traffic impact