10 November 2006

Bite bum biting…

We’ve only been floating around the blogosphere for a short while – like tourist astronauts taking their first spacewalk - but one thing we have noticed is that it seems de rigeur to disclose any commercial interests you might have in relation to something that you’re posting about (obviously, as an annoying anonymous blog, it doesn’t really apply to TWL…).

So, when you read this on the blog of Bite Communications

“David Pogue from the NYT reviews Microsoft's Zune set to be released next week and from the looks of it, it doesn't seem like Apple should be too worried about the newest iPod challenger.”

…you might expect the next line to be “But of course Bite does Apple’s PR so we’re not about to say anything too nice about its competitors, are we?”

But it doesn’t! There’s nothing…it’s just left hanging there. Bite might say that its poster (one Kristin Maverick…maverick by name, etc etc…) is simply highlighting an interesting piece of national press coverage, but it’s funny the ones that get chosen, isn’t it?

It’s only a little thing, of course, but I don’t want to have to keep running off and checking an agency’s client list each time I read a post about this company or that product.

Having said that, I am looking forward to next week’s feature on how Sun Microsystems’ servers have helped improve Bite CEO Clive Armitage’s sex life…should be a cracker.

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