What do you want for Christmas...
...apart, that is, from an invitation the The World's Leading Christmas Party?
Maybe a Microsoft Xbox? Maybe...but if you're MS&L, Edelman/JCPR or Weber Shandwick, you're more interested in the Xbox PR account...and they're all pitching for it in the next week or two. To be honest, though, one of the three is probably feeling a tad more confident that the other two.
MS&L is the incumbent agency, having run the Xbox account for the past six years - a decent stretch in anyone's book. You'll remember, however, that only a few weeks ago PRWeek reported that Dave Bennett, MS&L's "Xbox supremo" had left the agency for Edelman, leading to speculation that Microsoft might take the opportunity to review the account.
You'll also remember that about a month ago, PRWeek also reported that JCPR had split with Sony Computer Entertainment, just a few months before the launch of PlayStation 3. So that left a neat games console-sized hole at Edelman/JCPR, and presumably a highly-skilled team twiddling its thumbs (waiting for Bennett to appear, no doubt). Oh, and since August, Edelman has also handled Xbox PR across Europe.
Let's just say that if Edelman doesn't pick up the business, there'll be a load of head-scratching going on down Haymarket way...
And what about poor old Weber? It really looks like it's making up the numbers, doesn't it? But it'll still be ploughing loads of time, resources, expense and creative energy into the pitch, I'm sure (as will MS&L, which can't be overly confident of its chances either).
Let's see what happens. But I'm not expecting a surprise in my Christmas stocking.