Great names of our time...
I guess that any questions raised in the post below will be answered this coming Thursday, as Hotwire PR is holding a seminar called "Harnessing the Power of Blogs". It will feature someone from Hotwire (obviously), someone from Ipsos MORI (who did a survey, of course) and the ubiquitous Charles Arthur (I'm sure that there's more than one of him).
I say that the seminar will no doubt answer all the questions...Hotwire says that it'll answer these ones:
What is the impact of user generated content on blogs on my business now and in the future?
How can blogs be influenced positively?
How can I manage my brand image and reputation in this new world with limited controls?
How can I measure the results and impact of blogs in a PR campaign?
Which is all you really need to know, isn't it?
The main point of this post, however, is not the event itself but the rather lovely name of one of the Hotwire people involved. The seminar, you see, will also be held in Frankfurt, Munich, Düsseldorf, Paris, Milan and Madrid. If you'd like information on any of those, you'll need to contact one Celine Puff.
The perfect PR name, surely? Unless she's a magic dragon. Or grows her own.