From the ridiculous to the sublime...

Hot on the heels of Peter Bartram's epic three volume tome on organising a press lunch - sorry, 168-page book on writing a press release - comes news of another new publication. The excellent Fullrun (you'll need a subscription - so get one!) tells us that UK tech blog Godfather Antony Mayfield (you know, the one that worked at Harvard and then "did a Scoble") has published a book called "What is Social Media?"

"Crikey me", I hear you cry, "if Bartram needs that much paper to cover press releases - and even then having forgotten more than anyone else knows about the subject, according to Mark Westaby - old Mayfield must be clearing a couple of rain forests to get through social media..."

Umm, no, not really. He's done the lot in just 33 pages.

That's the spirit. Or is it just a really small font? See for yourself - download it here.