05 October 2006

From the ridiculous to the sublime...

Hot on the heels of Peter Bartram's epic three volume tome on organising a press lunch - sorry, 168-page book on writing a press release - comes news of another new publication. The excellent Fullrun (you'll need a subscription - so get one!) tells us that UK tech blog Godfather Antony Mayfield (you know, the one that worked at Harvard and then "did a Scoble") has published a book called "What is Social Media?"

"Crikey me", I hear you cry, "if Bartram needs that much paper to cover press releases - and even then having forgotten more than anyone else knows about the subject, according to Mark Westaby - old Mayfield must be clearing a couple of rain forests to get through social media..."

Umm, no, not really. He's done the lot in just 33 pages.

That's the spirit. Or is it just a really small font? See for yourself - download it here.

6 comments:

Anonymous said...

Good to see you've taken note. Btw, paper is made from renewable resources and doesn't affect the rain forest in any way.

Does anybody else ever use their real name on these blogs or are you all too afraid to do so?

Mark Westaby

....the world's leading.... said...

I'm so glad you're here Mark...full of useful facts.

Anonymous said...

>"Does anybody else ever use their real name on these blogs or are you all too afraid to do so?"<

My last name is 'Nonymous', and my first name begins with 'A' - what's the problem..??

For people less fortunate than me, there is the option to choose anonymity, so why would you be critical if people exercise that free choice..? nutter...

Kasteera said...

Surely chooosing to be anonymous is not so much a matter of cowardice but is more akin to pleading the 5th.

figgis said...

How the hell do we know you're really Mark Westaby?

for instance - have a look at the next post...

Anonymous said...

Dear TWL, I'd really prefer if you didn't make such patronising comments about me - after all I really really know what I'm talking about. Much more than you or anyone else on here does.

Mark Westaby