The name Mark Westaby has been bandied around here on TWL of late. Avid comment readers will remember Mark as the fella who told us that we should stop mucking around, read his mate’s book and learn something about PR, or words to that effect.
Thing is, I didn’t really know who Mark was, or what he did. I do now though. He’s a board director of Portfolio, part of the group that also owns Metrica, the media evaluation people.
Highlighted on Portfolio’s homepage is the press release regarding Portfolio’s leap up the 2005 PR Week 150 league tables to number 14…fee income up 18% year on year to a shade under £4.5m, all the usual guff.
Odd though, I thought, to just have the 2005 league tables highlighted, as I’m sure the 2006 leagues tables were published back in April, and surely Portfolio would want to once again highlight its meteoric rise up the rankings?
Umm, probably not, seeing as it dropped down to number 44 and, to use PR Week’s own words, “was the only agency in the Top 50 to post a double digit decline”. Not even a press release written by the great Peter Bartram could spin that one.
I’m not sure whether this means Mark should spend less time reading books about PR, or more?