Mutton dressed as lamb...

If you wanted to find out something about what we like to call "social media", where would you go? You might read Antony Mayfield's "What is Social Media?" e-book...but of course you'd need to know about it to find it. If you type "what is social media?" into Google, there's no mention of Mayfield's book, but a few search returns down you'll find trusty old Wikipedia's entry on social media, so that would probably be a good place to start.

It's not a huge entry at the moment, but there's a broad description, some of the key terms and some examples of campaigns that have used social media. Then there's a list of three social media strategy/consulting firms...there's Big in Japan (yep, social media plastered all over its home page), Spannerworks (of course!) and, umm, this other bunch called Lewis PR.

You might be tempted to have a butcher's at the Lewis website for some more information on its social media strategy/consulting work...though you'll be hard pressed to find any. No mention of social media in "About us"...nor in "Services"...maybe it's under "Media relations"? Nope, nothing there either...there isn't even a Social Media division.

That's odd, isn't it? As Lewis is listed in Wikipedia as a social media/strategy firm, you'd have expected there to me some reference to social media on its website, wouldn't you? I know I would.

I wonder who included them in the entry? Well, given one of the items listed in the Wikipedia entry's "References" section is Drew B's Social Media Report, I have my suspicions...