Highest level of bullshit alert...
This morning, dear viewers, the TWL security forces have taken the unprecedented step of raising the tech PR industry's bullshit alert setting to "double red with bells on". The reason? This recruitment ad from Waggener Edstrom.
Now we know the PR industry is prone to the odd bit of, umm, creative language in its recruitment advertising...we've posted about it before. But this...well, words almost fail us.
But not quite. For a start, the ad's over 1,000 words long which, given it's for an account executive position, is probably more than the successful candidate is going to know. Crikey, we're not even sure we understand some of it ourselves. Check this bit out, which comes under "Preferred Experience":
Managed a complex, information-rich “relationship of persuasion” over time towards an overarching, non-transaction-oriented business goal
And in true tech industry fashion, they've come up with a couple of new acronyms. The position advertised is within a newly-formed account team in WaggEd's London office called MEG...this stands for Market Expansion Group, which has "the goal to define a strategy for expanding new and existing markets with technology". Which I think means winning some business.
The next acronym is my favourite though...it defines the key target audience for the position. They're called ITANTIs.
Read that and tell me what you think it might be. Perhaps it means the group within society that is not in favour of information technology. Interesting...turn all those "antis" into "pros" and the market's much, much bigger...in fact the Market has Expanded! It all makes sense...very smart.
Oh, no...it's not. ITANTI in fact stands for (you'll like this) IT industry Analysts and Non-Traditional Influentials. As if "Influentials" wasn't bad enough on its own, they've gone and stuck it in an acronym.
Utter tripe. If you were an AE looking for a new job you'd run a mile from this one.