Pathetic...prophetic...

Lots of stuff is being written about the fake Wal-Mart blog devised (it is said) by its PR company Edelman. Fingers pointing all over the place - with Edelman being seen as one of the thought-leaders in all things related to blogging and PR - and not least at Steve Rubel, long-time blogging guru and now Edelman employee.

Someone like him should know better, shouldn't he?

Perhaps he does. Check out this post from February 2005, in which Rubel wonders who might be the first to fake a fake blog.

Perhaps this is a way out for Edelman? It could claim that someone else faked the fake blog in an effort to besmirch the good names of Edelman and Wal-Mart. There's been no response to the Wal-Mart debacle as yet from the mighty Edelman bloggers...I'm sure they're thinking hard.