15 January 2007

It’s Rainiering coverage (sorry)…

...it’s Monday morning and that’s the best pun that I can come up with, OK?

Judging by the coverage, every single person in the world will have heard about Rainier PR’s YouGov survey into the best and worst bits of PR in 2006. You haven’t? Where have you been? What have you been reading? What have you been watching? It’s all over the shop…it’s even been picked up by the Hindustan Times. Bossman Waddington posts about it here.

As someone points out in a comment on Waddington’s blog, “You are a PR whore Mr Waddington. Textbook tactic executed with pure class” and it’s hard to disagree (well, can’t comment on the “whore” bit, but with the execution). In terms of getting the Rainier name out there, it’s second to none.

But to what end? I have to admit, when I first read the story I was a little confused. After all, Rainier’s a tech agency, isn’t it, so why all this guff about Mills-McCartney and Think Pink?

The answer lies hidden away in the press release: “Rainier PR conducted the survey of PR highlights and lowlights during 2006 to see how more technology orientated campaigns squared up to celebrities and big name brands.”

Yes, yes, of course it did. It wasn’t simply to generate a whole bunch of broad-reach coverage and get the Rainier name out there, was it? Unsurprisingly, however, amongst the general public, stuff related to celebrities like Madonna and Paul McCartney is a touch more memorable than, say, debates about DVD formats.

Still, you’ve got to be impressed…I thought survey-driven coverage was dead (even in the fallow news days at the start of the New Year). Nice job.


PS – This is NOT a Rainier advertorial, we are not “in the pay” of Waddington, not do we work for Rainier or any associated companies, for any muppets out there wondering.

4 comments:

figgis said...

> PS – This is NOT a Rainier advertorial, we are not “in the pay” of Waddington, not do we work for Rainier or any associated companies, for any muppets out there wondering.<

That self inflicted wound is a bit sore still then TWL?

Come on - stiff upper lip, it'll be forgotten soon enough. Though you might want to stop bringing it up in every post? Just a thought...

Love

Figgis

....the world's leading.... said...

Sorry, Figgis, you're right of course...just a knee-jerk reaction to that crap spouted by Zoe Fox on the Dyson Q&A post...

Kasteera said...

I orignally thought the comment by Zoe was meant to be ironic but on re-reading I'm not sure.

Suppose that's the problem with text only comms.

figgis said...

Well I've spent some time on Google (literally 5 minutes, don't worry PR Guy I'll be popping it on my timesheet under searching for PR people) trying to find out who Zoe Fox is - either a dobermann breeder

http://www.champdogs.co.uk/guided/working_dobermann_breeders.html

Or Business Link Devon & Cornwall.

http://www.objectiveone.com/O1htm/01-grants/gateway_funds.htm

Either way - quite a bizarre platform for going on the attack so fervently.