Bugger the PR degree, blog your way to the top...

The recent furore over whether having a PR degree is any use whatsoever (here, here, here, here...) is obviously a complete distraction from the truly modern way to climb the PR career ladder (or rather the PR career "one of those little round stools the shop asisstants use to reach the top shelves in Superdrug"). Nowadays you've got to blog to make it big in this game.

The latest of the UK PR bloggers to use his position as a member of the recognised A-list (hey? list) to secure himself a huge payrise and a seat behind a desk in Britain's leading city, is newly-hitched Simon Collister, moving, as he is, to self-positioned authority on all things 2.0, Edelman Public Relations.

Presumably this move was part of a pre-nup agreement that Collister arranged with his new wife..."OK love, I'll make an honest woman of you but only if we can move out of this godforsaken backwater..."

So Edelman has filled the chasm...OK, we might be stretching things there...left in its Interactive Solutions team by the recently-departed Stephen Davies, self-proclaimed PR Blogger and another clever young thing who used his online mutterings to secure a route out of the north...from university to Edelman and onto Frank PR inside a year (it must almost be time for another move, hey Stephen..?)

Collister and Davies are both following the trail blazed by the daddy of all blogger careerists, Mayfield, but who's next, we wonder..? Bruce made his bid for freedom at the start of the year...though it has come to n'owt, we presume...and the likes of Byrne, Waddington and Smith are clearly comfortable where they are. Millington, perhaps? Westcott? Hopkins..?

Shall we start a book..?