Something we said..?

You'll have noticed PRWeak's efforts to drag itself into the 21st Century, particularly on its website. It's doing little videos now in addition to its podcasts, though it does feel a bit like your granny buying an iPod...OK, so the technology's up to date, but it's still full of rubbish music.

It also has a featured blog each and every week. The first one (I think) was David Brain from Edelman. That's fair enough...he's a big important bloke. More recently (and rather more oddly) it featured Leeds Met Uni student Rajiv Harjai's effort. I suppose PRWeak is keen to show the full spectrum of PR blogs out there.

Without wishing to get above ourselves, we have been wondering why little old TWL hasn't yet been featured...given that PRWeak itself has previously named us as the most influential PR blog in the world (well, nearly...). Do you think we've upset them in some way?

We're not bitter though. Well we are, obviously, but not specifically about that.

This week's featured blog is from the professional PR career ladder jumper Davies. This is how PRWeak describes its choice:

"We chose this blog because it backs up the argument: to be successful in PR you need to be educated in PR and then trained in the fine art of spin by the masters of spin.

"Furthermore, it points the finger towards the online prowess shown by the likes of Edelman, a PR outfit who is pioneering the online space with their global network of online specialists, and Frank PR, who are dedicated to the art of effective and insightful online communication."

Christ, who writes this stuff? Did he do it himself? It's not marked as an advertorial, so I'm a bit confused.

And I'm sure you're as proud as I am to be a participant in "the fine art of spin". Have you seen a "master of spin" anywhere? Is he that little green fella with the sticky-out ears and comb-over wearing a dressing gown muttering, "try? there is no try...there is either do, or do not"?

Or is that Davies himself?

I dunno...it's all gone a bit mental. I mean, reading his blog, I see that young Davies has been invited to speak at a crisis communications conference. The boy's only been working in PR for nine months..! The biggest crisis he has to deal with is working out the controls on the coffee machine in whichever PR company he's starting at this week.

To be fair though, he does say in his blog post, "No clues to what I’ll be talking about"...though I do think he could drop the "s" of "clues" and it'd make a little more sense...