20 April 2007

Something we said..?

You'll have noticed PRWeak's efforts to drag itself into the 21st Century, particularly on its website. It's doing little videos now in addition to its podcasts, though it does feel a bit like your granny buying an iPod...OK, so the technology's up to date, but it's still full of rubbish music.

It also has a featured blog each and every week. The first one (I think) was David Brain from Edelman. That's fair enough...he's a big important bloke. More recently (and rather more oddly) it featured Leeds Met Uni student Rajiv Harjai's effort. I suppose PRWeak is keen to show the full spectrum of PR blogs out there.

Without wishing to get above ourselves, we have been wondering why little old TWL hasn't yet been featured...given that PRWeak itself has previously named us as the most influential PR blog in the world (well, nearly...). Do you think we've upset them in some way?

We're not bitter though. Well we are, obviously, but not specifically about that.

This week's featured blog is from the professional PR career ladder jumper Davies. This is how PRWeak describes its choice:

"We chose this blog because it backs up the argument: to be successful in PR you need to be educated in PR and then trained in the fine art of spin by the masters of spin.

"Furthermore, it points the finger towards the online prowess shown by the likes of Edelman, a PR outfit who is pioneering the online space with their global network of online specialists, and Frank PR, who are dedicated to the art of effective and insightful online communication."

Christ, who writes this stuff? Did he do it himself? It's not marked as an advertorial, so I'm a bit confused.

And I'm sure you're as proud as I am to be a participant in "the fine art of spin". Have you seen a "master of spin" anywhere? Is he that little green fella with the sticky-out ears and comb-over wearing a dressing gown muttering, "try? there is no try...there is either do, or do not"?

Or is that Davies himself?

I dunno...it's all gone a bit mental. I mean, reading his blog, I see that young Davies has been invited to speak at a crisis communications conference. The boy's only been working in PR for nine months..! The biggest crisis he has to deal with is working out the controls on the coffee machine in whichever PR company he's starting at this week.

To be fair though, he does say in his blog post, "No clues to what I’ll be talking about"...though I do think he could drop the "s" of "clues" and it'd make a little more sense...

11 comments:

Anonymous said...

>>"Without wishing to get above ourselves, we have been wondering why little old TWL hasn't yet been featured"<<

Depends if you want to be a 'cult hero' or a 'mainstream celeb'. Against all PR logic, I would always choose the former...

....the world's leading.... said...

You're right, of course! We won't let it spoil our morning.

Sam Oakley said...

In defense of davies: perhaps it's his lack of experience that they're looking for? they know from his blog that he's articulate etc... and they want a different view point?

Stephen said...

Wow! TWL's singled me out. I feel honoured. Thank you, sir.

By the way, I worked in PR in the north east prior to moving to London. No cheap shots about the north east please or I will get offended. :-)

That's the price of anonymity I guess. You can't benefit from your work as much.

Is it sour grapes? Or grapes of the French wine kind? Just playing.

figgis said...

With the upcoming IPO, you may have to go into a quiet period anyway TWL...

Kasteera said...

It wasn't actually PR Weak who picked you out as the (nearly) most influential blog, they asked some agency bods for their top five recommendations and went from there. Not sure how many people put you on their list but they did lift the reason I gave as to why I thought you were pretty influential word for word and then neglected the name check...:(

Stuart Bruce said...

Congratulations, you've made it as PR Weak's blog of the week. Does that mean you have to start calling it PR Week ;)

Stephen said...

You can put your dummy back in now. :-)

http://www.prweek.com/uk/news/article/652009/FEATURED-BLOG/

....the world's leading.... said...

Bless 'em..!

Rajiv said...

Congrats TWL, you have made as well in the Featured Blog community. Your Blog is worth while mention in PR Week, as it covers great discussions.

....the world's leading.... said...

Rajiv...I love you long time.