03 July 2007

Here's the news...there is no news...

I've got a sure fire way to generate some coverage...do nothing.

Such is the hysteria surrounding Apple's iPhone, that even not launching creates stories in the media. Yesterday, technology news site Tech.co.uk carried a story under the stunning headline...

"No UK iPhone launch today"

...with the sub-heading "Apple spokesman denies all knowledge."

A further 230 words were then used to discuss the non-launch..."Apple's UK PR company Bite Communications said it had no knowledge of an iPhone launch today - and seemed to regard the subject with some amusement."

The best thing is, of course, is that Apple isn't launching the iPhone again today, so roll the presses..!

11 comments:

Anonymous said...

yep a simple search back a few months to when Jobs launched it and you'll clearly find the statement from the CEO: "No launch til Autumn 07 in Europe." But hey why do any research?

Max Cooter said...

I got in yesterday morning and checked the IDG news service, our internal news feed. Of the 20 most recent items, 14 were about the iPhone launch - including one that said "Tech media conquered by iPhone". That's great, give something saturation coverage and that coverage generates its own news story... and so on.

Today was slightly better, only seven out of 20 stories were iPhone related, still that's not bad for a launch four days ago.

Ben said...

Truly, the iPhone is the Paris Hilton of gadgets. Although I wouldn't say no to owning an iPhone, you understand. Ahem.

Prem said...

This is fabulous news!! My client isn't doing anything today either!

I shall get on the phone pitching immediately.

Anonymous said...

i actually think that you're missing the point as they were clearly reporting on a rumour that had been posted on the web. So surely they were in the right to report this story against the rumour itself.

....the world's leading.... said...

No, we didn't miss the point...but the point ruins a funny little story.

Spoilsport.

Anonymous said...

maybe you didn't miss the point TWL, but it looks as though a few others did...! Sorry to ruin story.

Anonymous said...

is it journalism's job to dispel every single rumour then? When it's blatantly obvious from the CEO of Apple that it's not true? Surely editorial judgement is another aspect? sorry to ruin the story

Anonymous said...

no, i don't think it is every journalists job to report on every single rumour they hear, but they're entitled to discuss a point if they find it of interest - i don't think you would question a blogger had they written on the subject so why question a journalist writing for an online tech website? Also, you can never be too sure when a rumour from Apple might just be true, despite what the CEO says.

Anonymous said...

someone is (smugly) doing ok out of it http://www.chrisgreen.co.uk/305/

Anonymous said...

Oh - the big time for the ever youthful Mr. Green. Although better than I could do for my client on radio Ipswich...hey ho.

P.S. I think at least one of those anonymous posts is from a Tech.co.uk journalist...I claim my £5!