The power of the press release headline...
When scanning your eye down the headlines of press releases on Sourcewire, which of these two are you more likely to click on?
New white paper on leachate pump selection and operation
World's first nude, figurative and erotic art boutique opens online
Something to think about when you're next sticking a release on Sourcewire, eh?
Having said that, I reckon the pictures attached to each could probably work for either...
"Help, my house is flooded..."
"Don't worry sweetheart, I'll have you dry in a jiffy..."