17 July 2007

The power of the press release headline...

When scanning your eye down the headlines of press releases on Sourcewire, which of these two are you more likely to click on?

New white paper on leachate pump selection and operation

or:

World's first nude, figurative and erotic art boutique opens online

Something to think about when you're next sticking a release on Sourcewire, eh?

Having said that, I reckon the pictures attached to each could probably work for either...



"Help, my house is flooded..."




"Don't worry sweetheart, I'll have you dry in a jiffy..."

5 comments:

Anonymous said...

that bloke who runs the erotic art boutique used to work at one of London's big tech agencies.....

Artichoke said...

I'd give her one!

Anonymous said...

What, a leachate pump? Pervert . . .

Lizzie Barrett said...

Thanks to this post, I just bought a very lovely pencil drawing! See, you do make a difference to people's lives...

....the world's leading.... said...

You saucy minx!

I bought a leachate pump.