Write Image, wrong number...

You can’t help wondering if Write Image’s new office is actually an old funfair hall of mirrors and that, having moved in, the staff set fire to all their old desks. Surely that’s the only way that Write Image could have created sufficient smoke and mirrors to find itself at No.1 in the latest PR Week ‘Top 50 Tech consultancies’ ranking?

Write Image is a great company, full of good people. But it’s not doing £6m worth of tech PR every year. It does a lot of tech marketing work (case studies, brochures, events and the like), but the actual PR team is small. Even if you include its solid analyst relations offering, there’s still no way you can't smirk at the sheer nonsense of it being billed as the UK’s largest tech PR shop.

And Nelson Bostock second? With this list of 'current and recent' clients. More recent than current, we reckon. Vonage? That's been at Inferno for decades. It's more like a list of 'companies we've heard of'.

And who has ever quaked in their boots at the prospect of going up against Citigate Dewe Rogerson to win a tech client? Mind you CDR, it tells us, is 'the leading international consultancy specialising exclusively in financial and corporate communications' (but not technology, funnily enough...and can one specialise 'exclusively' on two sectors?).

Most ranking systems are fundamentally flawed (and we haven't even mentioned the impact of Sarbanes-Oxley) but this one is as appalling as a Bobby Davro Christmas special.