Driving gloves and flip down sunglasses...
There are some campaigns that you just wouldn’t touch with a bargepole…drugs companies testing on fluffy bunnies, far right extremist groups, animal porn…but the Manchester office of wobbling PR leviathan Weber Shandwick has grasped the bargepole with both hands and aims to shove it where the sun does shine.
The Manc Webers have just picked up the PR account for caravan-specialist company, Eurocamp Independent. Yep, that’s right, Weber Shandwick will spend the next 12 months undertaking an ‘intensive media relations programme’ to encourage people to take caravanning holidays.
Weber Shandwick’s Manchester MD, Jo Leah, said:
"It may be hard for some to believe, but there is a real revival of camping and caravanning. We'll be working hard to capitalise on this - whether it is news about Margaret Beckett's latest caravan or Gail Porter signing up to the Caravan Club. To drive caravan column inches, we will be challenging FTSE 100 executives to de-stress on a Eurocamp Independent holiday.”
But wait. Before you all jump on the train to Manchester with a view to protesting at Weber Shandwick’s plans to clog Britain’s roads with even more of the slow-moving, wide-wing-mirrored, tight-fisted holiday-makers, there is some hope. The main thrust of the campaign will be to encourage UK caravanners to take their flimsy plywood playhouses on wheels across the channel to jam the roads of France and our other European neighbours!
Hurrah! Every success to you Weber! Ship them all off to Europe and then ban their return.