Speaking in forked tongues….

There's been consternation at Hotwire over the past week with the imminent launch of the UK's latest tech agency Babel PR, which has been launched just two weeks after the departure of Director Narelle Morrison.

Founded with fellow Hotwire Director Ian Hood and European Business Development Director, Alexia Sciplino, who have both left in the last two months, the fear is whether there are yet more members of the Hotwire top brass about to jump ship.

There’s some suggestion that Babel is 'pioneering' the virtual agency model (aka they can't afford an office), so perhaps Hotwire shouldn't be so worried. However the Babel website says its address is 1 Quality Court, Chancery Lane. Let’s hope so, as that way it can be referred to as the Tower of Babel.

Anyway, the word on the street is that at least one of the Babel founders is engaged in a bitter legal wrangle with Hotwire, so the only people who are going to get rich from Babel in the near future are the lawyers.

As a by the way, on the Babel thing, Wikipedia assures us that the Tower of Babel was a tower built by a united humanity to reach the heavens. Because man had it in his heart to be like God, God stopped this project by confusing their languages so that each spoke a different language. As a result, they could no longer communicate with one another and the work was halted. Which doesn’t sound like something a PR company should endorse.

So we assume the agency name comes from the Babel Fish of Douglas Adams’ imagination, in which case it’s just a bit geeky. A theory backed up by the three founders’ individual emoticons on Babel’s About page.

Anyway people, best of luck.