Isn’t it ironic….

Older readers may remember David Baddiel’s rant about Alanis Morissette’s lyrics to Ironic – including the line that went something like “it’s like Rainier, on your wedding day” – being anything other than ironic. Indeed, it being just plain wrong.

Well….

One of technology’s nicest journos – the very lovely Doctor Mark Samuels – has been revelling in the glory of his new found fame, having been officially announced as the new editor of Computing Business.

The usual brown-nosing compliments from PR companies followed, with the exception of Rainier PR who managed to wildly insult the poor fella.

In a clumsy attempt to update its regulars with the latest media gossip, Rainier embellished a cut-n-paste of the announcement from FeaturesExec with some nudge-nudge-wink-wink nonsense about Mark having “slipped past bouncers to attend a Rainier PR party at London's Floridita despite wearing a dodgy Liverpool shirt.”

Anyone who has actually spoken to Mark will have picked up on his Brummie accent.

Anyone that knows Mark well might be aware that he and his mates used to hang out with a “hot cup of orange squash in a glass” at Mr Egg.

Anyone who has taken any time to actually know the chap will have picked up on the fact that he’s a committed Aston Villa fan - and a very excited one, given that MBNA-rich Randy Lerner has bought the club from the tight-fisted octogenarian, Doug Ellis.

Anyone who runs a Fantasy Football League competition for journalists, especially one in which Mark participates, would, also, presumably, be aware of such a basic fact.

Anyone that knows him might also be aware that Mark is not one for throwing free alcohol down his neck, as Rainier’s diatribe suggests.

Word has it that Mark is as sick as a parrot and will be seeking early doors at Rainier’s next party unless it pulls its football socks up….