He ain't gettin' on no plane for H&K or anyone, fool...
You might've missed this as it appeared in PRWeak's US edition, but have a look at the worst ever attempt at a viral video, knocked together by H&K for its client Hitachi Data Systems.
Well, ex-client that is, because - as PRWeak reports - HDS has decided to end its relationship with H&K. As Joe Paluska, director of H&K's technology practice put it: "We reached an impasse over an element of the company's digital strategy."
Steven Zivanic, HDS director of corporate communications was a little more direct when he said: "We need a partner that knows there is a difference between a corporate video with a man in a suit, and a viral video with an action star."
Actually, to be fair to H&K, this particular viral wasn't the sole reason that HDS ended the relationship...there were loads! Zivanic again: "There were more issues than a video. That quote is an understatement. There were multiple issues on multiple areas."
Paluska's biog quotes him as saying: "Our clients choose Hill & Knowlton because we can help them reinvent the way they communicate their technology agenda and then drive that message as far and as wide as they want to go."
Ain't that the truth!
That's all shocking enough, but according to PRWeak, H&K only won the business late last year and started working with HDS on December 1st. So, by my reckoning, that makes it about an eight week relationship (with Christmas in the middle!).