I’m not sure if you remember, but back in September 2006, PRWeak said this:
“The most powerful and influential figures in the UK PR industry are to be profiled in a new book, published by PRWeek. Scheduled for publication at the end of this year, The PowerBook will be a Who's Who-style directory of over 400 leading industry figures.”
I’m fairly sure that the end of the year has passed now, and I’m waiting with baited breath to flick through, as PRWeak itself called it, “the UK PR industry’s first A-list.”
Has anyone seen it? It all seemed very urgent at the time, as again, back in September, PRWeak’s story stated that:
“Each individual selected under PRWeek's criteria will be approached by the magazine over the next two weeks. They will be asked to fill out a brief questionnaire, which will subsequently lead to a personal profile in The PowerBook - and ultimately a place in the industry's hall of fame. Please look out for this letter and respond quickly…”
Perhaps Apple – though currently involved with Cisco in a similar dispute of its own – didn’t like the use of the PowerBook name? I mean, they've even used the same IT industry standard embedded capitalisation.
We’re particularly anxious to see it though as, would you believe it, good old TWL was invited to be included!
Yes, that’s right, back on the 5th October, we received an email from Kate Magee at PRWeak which said:
“You are looking at something rare. It's an invitation to appear in the UK PR industry's first 'who's who' guide - The PowerBook - which is being published by PRWeek. Only a select group of powerful, influential or inspiring individuals are invited to appear in the PowerBook, which is scheduled to appear at the end of this year. It will be a recognised guide to the leading figures currently working in the UK PR business.”
We followed all the instructions very carefully and made sure we got in before the deadline. OK, so we couldn’t really provide “a recent, colour, head and shoulders photograph” but we did provide an alternative image.
So where is it? Anyone?