Are they called omnibus surveys...
...because you only have to survey as many people as can get on a bus? Single-decker as well.
We've mentioned in the past that TWL is a blog more than happy to get pitched to. We can't promise to post about every one (so sorry to the fella from Mister Wong), but we've just received an email that is worth printing in full. It came from the email address firstname.lastname@example.org, which I can only assume is genuine...
How are you?
I thought I'd drop you a quick note about the incredible piece of research from Weber Shandwick on advocacy. I am sure you'll agree that an online survey of 583 adults across 9 countries makes this a most robust piece of work into this important area for the industry. And we have certainly made this look like an important study with our lovely insert in last week's PR Week. I do tend to think the design might have cost a little bit more than the study though...and that's without the production or buying the insert space...
Anyway, with as many as 65 people interviewed in each country we are in a great position to roll out this piece of global research. We shall of course be advising our client base from now on that for a global piece of research across 9 countries, you only need 600-odd people to get something that is extremely robust for both media and prospects alike.
I'm sure you'll agree from this all our findings really stand up to being used in charts and graphs. In fact we are especially proud we managed to get odd number percentages with this amount of people.
Thanks for looking at this robust piece of work TWL.
Mr Webby Shandy
Think global, act local? You can read more about Weber Shandwick's survey here. Not much more we can add.