31 July 2007

Brace yourself Figgis…

...because this post is about Edelman.

And to ensure we don’t fall foul of the self-righteous transparency brigade, let me state the bleedin’ obvious – this post is part of Edelman’s ‘editorial sponsorship’ to drive awareness of its ‘PR brain of Britain’ competition.

Doubtless this is another ‘unpleasant surprise’ for some readers. If you don’t like it, look away now. Or imagine you’re watching telly and the adverts come on. Pop out to the kitchen and make a cuppa. Or pretend it’s Sunday evening and Heartbeat has just started. Go upstairs, log on, and start delegating Monday’s To-Do list.

And if you’re worried that Edelman may take your most insightful 600 words and ‘resell’ them in some VAR type way to the highest paying client, either don’t participate or just be thankful that, finally, someone listened - albeit while mugging you in broad daylight.

With the caveats out of the way, here’s the update. Remember the overly-complex sliding scale of reward associated with the competition? Well it turns out that the top end prizes are seats at Edelman’s 2.0 Weekend Summit in Berlin.

Some of Edelman’s biggest hitters will be there, and a host of special guests that in a Glastonbury type way are yet to be announced (persuaded/bribed/blackmailed). Although it could be a jolly clever drip-feed PR strategy. But probably not.

There’s a case study on Wal-Mart, which should be fun for 2.0 fans, a ‘hands-on' session that involves 'execution' and some crisis simulation which presumably involves overturned chairs and broken tables. Or maybe that’s the Wal-Mart case study. Oh, who knows? Suffice to say, it should be a pretty useful weekend for anyone wanting to bamboozle their colleagues and clients with a whole load of new buzzwords.

The weekend will doubtless be eased along with copious amounts of alcohol during which surely everyone will wonder whether they should joke with Corneila Kunze about her unfortunate surname.

If you need a refresher on the perfectly opaque entry criteria, click here. For those that enter but don’t get selected to attend, delegates are staying at the Intercontinental in Berlin. In true World Cup fashion, feel free to turn up outside the hotel in the middle of the night with the loudest oompah band money can buy…

12 comments:

figgis said...

>Well it turns out that the top end prizes are seats at Edelman’s 2.0 Weekend Summit in Berlin.<

Second prize is two tickets presumably?

>There’s a case study on Wal-Mart, which should be fun for 2.0 fans, a ‘hands-on' session that involves 'execution'<

Judging by what happened in the US, a hands on execution sounds about right....

nd said...

Pardon my ignorance, but aren't steins and oompah bands from Munich, not Berlin? Nice pic though.

....the world's leading.... said...

Yeah, they are!

Anonymous said...

Oh bless Figgis - it's all been worth it, mate!

figgis said...

> Oh bless Figgis - it's all been worth it, mate!<

What has been?

Artichoke said...

Hate to pee on everyone's conversational fire, but backing up a little...

That blonde chick in the photo has a fantastic set of fun bags on her!

Does she work at Edelman?!

Anonymous said...

Is it me or does the 'blonde chick' look like Kim Bauer from 24?

Anonymous said...

Well played Artichoke - how to kill a blog thread in seconds...

Couldn't agree more though - superb fun bags.

I'm thinking more a cheeky younger sister from Neighbours...to this day I still dream about Annalise...and how Des managed to pull Daphne.

Anonymous said...

Nice tits, agreed, but enough of the frickin 2.0 shite, what the hell does it mean anyway? Yeah, I know, I was being one mean rhetorical mutha fricker cos thats my job biatch.

artichoke said...

>>"Well played Artichoke - how to kill a blog thread in seconds..."<<

I find it quite sad really - all the mealy mouthers here are happy to post anonymous, mardy-arse comments about cake related bullying but no-one appreciates a good rack?! And I thought people went into PR for the inter-office rutting?

Anonymous said...

>And I thought people went into PR for the inter-office rutting?<

Shame people aren't living up to the stereotype for you. Luckily you are living up to the journalist one.

artichoke said...

>>"Luckily you are living up to the journalist one."<<

You mean I write stuff and put my name to it?

So what do you Junior Senior Account Co-ordinating Executive Managers get up to when you're not trying to pitch shit stories to me?