Brainy? In PR? We’ll be the judge of that…
We are delighted to announce a competition here at TWL for the brightest talent in the UK PR industry…The PR Brain of Britain…brought to you in association with Edelman Public Relations.
Did you get that? The competition is being sponsored by Edelman Public Relations. That’s right; Edelman is paying us money to have its name attached to the competition (and one or two other associated benefits, as will become obvious). Hopefully we've made that completely clear (transparent, even).
Competition entry requirements could not be simpler. We’re after essays of up to 600 words on the future of the UK PR industry and, specifically, the role that PR will play in the world of social networks, user-generated content and all things online.
Take as wide or as narrow a view as you’d like; sector-specific or general; conservative or entirely outlandish; serious or, umm, not so. There are two categories: one for those of you aged 27 or under and one for everyone else. The only other rule is that you must be working in PR (agency, in-house or freelance) or a student of PR. That’s it.
Well, almost. The deadline for your entries is August 31st 2007. The judging panel will consist of a number of Edelman’s own directors, TWL and other assorted PR gurus. Who knows, Richard himself might even take a look...
There will be prizes for the 10 best entries based on some sort of overly-complex sliding scale. We’re not at liberty just yet to give full prize details, but start thinking foreign travel, plush hotel, all the food and drink you can consume…right down to a piece of coal and a stick for 10th place (no, no, really…even the 10th best one will get something decent).
The small print: competition entrants must be happy that their name and email address will be passed on to Edelman (who might well, at some stage, drop you a note) and we will also reserve the right to publish any startling insights from the essays here on TWL.
Get scribbling and send your entries and any questions to firstname.lastname@example.org
Best of luck..!