UK PR bloggers giving up the ghost..?
I've had a funny gut feeling recently. To be honest, I should probably stop with the cabbage, broccoli and mixed bean baps.
No, no...a proper gut feeling. And it's one that is shared by Collister and some bloke called Rob. It's the feeling that, in recent months, the number of blog posts being produced by UK PR bloggers has been falling steadily.
Happy as I usually am to rely on gut feelings, this time I thought I'd do a bit of analysis to see if my intuition holds true. And I'm happy to say that...confirming my confidence in my inherent top-class perceptive skills...it does!
I counted up the number of posts made by nine of the higher profile UK blogs over the last 12 months (took me bloody ages, to be honest...). These were the blogs from Benvie, Pullin, Bruce, Waddington, Collister, Davies, Smith, Dyson and Lewis 360. OK, so Dyson isn't a UK blogger, but I figure that quite a few UK-based PRs read his thoughts. Links for all these blogs can be found on our blogroll, apoart from Lewis 360.
Here's a graph (I know you love a graph) with all the blog posts added up, month by month:
See what I mean? Sure, it looks like a decent March weekend in Val d'Isere, but the trend is obvious.
Now, I'm not saying this is a bad thing. Over the past year, any number of new UK PR blogs have popped up and with their posts and even with a declining number of posts from established bloggers, there's still plenty of rubbish to read. But do you think it might end in a heap at the bottom?
I've got another graph for you too. It's a bit messy...though I quite like it...and shows the number of posts from each of the blogs I looked at (and I've thrown TWL into this one as well, because we come out looking quite good...). You can see that some bloggers (e.g. Wadds, Lewis, us) have maintained a relatively steady level over the past year, others have been in decline (e.g. Bruce, Benvie, Smith) and a couple (Collister, Davies) appear to have lifted their game in recent months.
However, the big question, of course, is: "Have I got too much time on my hands..?"
And I think we all know the answer to that one.