A reader writes...
Check out page 12 of PR Week today - Weber Shandwick constructs podcasting studio.
The following extract I think speaks for itself: "The soundproofed studio is expected to open next month. The 12 sq ft room will contain a table and chairs for clients, plus two professional-quality microphones and a PC that will store the required digital capture software."
Aside from the fact that PR Week seems to think that an agency capable of providing its clients with a table and chairs is newsworthy, this does require further examination.
a) At 12 sq ft, this amazing studio is about the size of a small toilet. Quite how you'd get a table and chairs in this huge facility is another matter - perhaps the chairs will be placed on the table - and of course, these are for clients only - agency personnel are expected to stand.
b) Two professional quality microphones - actually, they'd be better off using amateur mikes as this will give the podcasts the required back bedroom feel - plus those pro mikes will pick up the sound of sweating and grunting of the clients and agency folk as they attempt to move in the 12 sq ft studio.
c) A PC that will store the required digital capture software - this reads as though the software will simply be installed on the machine but not actually used. Much of the time spent by WS' new "embryonic "(says PR Week) web relations practice will be focused on reading the user manual and working out how to turn the computer on - as well as how to get it to fit in the studio.
We also notice that the article states that James Warren (head of the web relations practice) "currently works on his own". Given the size of the studio, this is presumably out of necessity rather than design?