11 July 2006

I don’t like to talk about it, but…

I see from the Guardian that the world of worthy fundraising is looking to jump firmly onto the online bandwagon, as it carries a feature looking at how charities might make better use of the web to prise even more money from the already constantly badgered populous (hey, here’s an idea…why don’t I get all my salary paid directly to a number of charities every month and then I can try and beg it back from them?).

Niall Cook, a director at Hill & Knowlton, seems to be very involved…he’s chairing some discussion on the topic at the Institute of Fundraising’s annual conference, and says:

"Blogs, podcasts, the development of new online communities - all of these are about grassroots action and getting the voice of the ordinary man heard. More than ever before people want to engage with the world around them and charities now have the technology available to make those connections."

I think Niall might be stretching it a bit to link an increased desire by people to ‘engage with the world around them’ and being pitched to by numerous charities, but there you go.

So, prepare for the onslaught. Not only will you be dodging fluorescent bib-clad commission-driven artificially cheery charity extortionists as you navigate the high street, you won’t even be able to escape at your desk as our fundraising friends wake up to the online world.

I think it should be called blegging.


Sean McManus said...

Some charities exist basically to take money from the rich and give to the poor, but many charities have a campaigning and educational role. RNIB for example is currently running a poster campaign reminding people to have regular sight tests, and has done a lot of work online campaigning for accessible websites. RNID set up a great website (www.dontlosethemusic.com) to reach concert-goers and explain how to protect their hearing.

I don't think charities will be any more obtrusive online than a business - you might see their adverts (like any organisation) but you won't be subjected to a full sales pitch unless you go to their websites.

Many people benefit from the advice and support that charities can offer. More charities online is a good thing - the web will enable them to communicate more widely at lower cost, leaving more money to invest in other areas(including medical research and primary care where appropriate).

Anonymous said...

I love the fact that...

...Sean took the post so seriously that he wrote this essay

...he used his photo from when the school snapper came round in his last term in sixth form

...he posted at 5.31, just incase the bossman of Prompt Communications spotted it and thought he'd been dossing around with blogs in work time

No offense Sean, but this has brightened my otherwise mundane day.