I don’t like to talk about it, but…
I see from the Guardian that the world of worthy fundraising is looking to jump firmly onto the online bandwagon, as it carries a feature looking at how charities might make better use of the web to prise even more money from the already constantly badgered populous (hey, here’s an idea…why don’t I get all my salary paid directly to a number of charities every month and then I can try and beg it back from them?).
Niall Cook, a director at Hill & Knowlton, seems to be very involved…he’s chairing some discussion on the topic at the Institute of Fundraising’s annual conference, and says:
"Blogs, podcasts, the development of new online communities - all of these are about grassroots action and getting the voice of the ordinary man heard. More than ever before people want to engage with the world around them and charities now have the technology available to make those connections."
I think Niall might be stretching it a bit to link an increased desire by people to ‘engage with the world around them’ and being pitched to by numerous charities, but there you go.
So, prepare for the onslaught. Not only will you be dodging fluorescent bib-clad commission-driven artificially cheery charity extortionists as you navigate the high street, you won’t even be able to escape at your desk as our fundraising friends wake up to the online world.
I think it should be called blegging.