Guess what! We've been pitched to. That's right, The World's Leading has received a press release. It's come from the rather splendidly named Natalie Shamshoum at Johnson King.
What a laugh, I thought, if we'd been pitched a press release from a company that claimed it was 'one of the leading...' but of course, they'd never be that silly, would they? Off I scurry to the Johnson King website to find that...no, they haven't been that silly. The homepage tells me that Johnson King is 'one of Europe’s foremost providers of public relations services in the technology and telecoms sectors'. So that's OK then. Mind you, stick 'foremost' into the Microsoft Word Thesaurus and the first suggestion chucked back is 'leading'! Everything's well with the world.
I digress. Back to the press release. The big news is that Johnson King has started a blog! It's called ‘Whatever…’ I love the use of the ellipsis in the blog’s name…where did they get that idea? Very original.
They have a ‘self-styled Blogmeister General’ (oh dear) called Joe Banks. Joe says:
"We thought long and hard about what we wanted this blog to be before launching it. There's a trend among PR agencies to have their own blog - but more often than not, they either just feature links to news stories without comment or are the product of an anonymous corporate culture. We really didn't want to just jump on the bandwagon, but instead wanted to produce a blog that was interesting and engaging, and actually said something.It's a bit of a funny thing to launch a blog in this way though, isn't it? Normally, I'd have thought, you just start one, make it interesting, word of mouth kicks in and before you know it, you've got yourself a lovely new highly-paid job (hey Mayfield?).
It was also really important for us that it gave a voice to everybody at Johnson King, reflecting the depth of expertise and quality of thinking that we pride ourselves on. It is my hope that 'Whatever...' becomes a destination site for anybody involved in technology, PR or the media."
Maybe nobody's been reading Johnson King's blog? The first post was, after all, published on June 6th...and it would seem that the few comments that have been posted have all come from Johnson King's own people.
Still, we've done our bit. Best of luck.