You say goodbye, and I say hello…Moto...
As we pointed out a while back, three-quarters of a million pounds of PR retainer is the sort of money that changes a business…and it’s about to have a fairly dramatic effect on two of London’s PR agencies.
Motorola has made its decision and, if you’re a company named after a glowing insect and a resident of Fulham which has looked after the account for a number of years, it ain’t good news. It ain’t good at all. You’re crying into your beer.
On the other hand, if your name’s Edelman (along with your sister Jackie Cooper) you’ll be popping the Champagne corks.
And sadly, as a number of good PR execs inevitably have to leave the Coda Centre and the chaps down Haymarket way start hiring like mad, the real winners appear to be the recruitment consultants...unless Mark Mellor and Stuart Smith get together and have a smart conversation.