17 July 2006

Jonathan King [sic]…

Have we been too hard on PR Business? We’ve been less than enthusiastic about the hard copy and positively scathing about the website. But perhaps we’re being too flippant about the difficulty in creating a brand new publication and the pursuit of the very highest levels of journalistic quality?

Or perhaps not.

Avid readers of The World’s Leading will remember our recent post highlighting the launch of a new blog called ‘Whatever…’ by the good people at Johnson King. PR Business caught up with the story in last week's issue. Well, kind of, as it seems to have inexplicably confused a tech PR agency with a infamous child-fiddler and producer of rubbish pop songs, by telling us that the new blog:

“…features regular postings from the agency's staff and is designed to reflect Jonathan King's commitment to straight talking and genuine industry insight".

Thing is, convicted pervert Jonathan King seems to have his own blog on his web shite (intended typo) King of Hits. Rather inappropriately his blog is called Deep Throat (no link love here, that's for sure) which, frankly, makes us feel sick.
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10 comments:

Anonymous said...

Unfortunately, PR Business isn't the first to make this faux pas. Perhaps Miss Johnson and myself should have put more effort into coming up with a more creative name when we set the firm up. Then again, could have been worse - we could have gone with King Johnson.

10:18 pm
Anonymous said...

Maybe, just maybe PB was trying to coin a new and amusing moniker for Johnson King. Perhaps in a subtle homage to Spin Bunny and the various nicknames she developed for various agencies.

Actually on second thoughts, perhaps it just got it wrong because it has ridiculously low editorial standards.

9:18 am
Anonymous said...

"perhaps it just got it wrong because it has ridiculously low editorial standards."

or worse - perhaps it just simply does not know what it is talking about.

Having said that, I do think that any agency that can only manage to name itself after the surnames of its principals deserves all they get...and that's not a direct dig at Johnson King - its a dig at any agency in a supposedly 'creative' sector.

1:42 pm
....the world's leading.... said...

Couldn't agree more! Choosing your own name as your company's name is as painfully lacking in creativity as claiming that it's one of the world's leading somethings.

In fact, only client companies also named after their founders should be allowed to work with eponymous agencies.

That'll screw up the client lists at the likes of dullards H&K, BM, Edelman, Band & Brown, Rainier, Lewis, Johnson King and bolster the rosters of great-named consultancies like Inferno, Red, Bite, Octopus, Text 100, Hotwire, Brands2Life...

Think of the IT heavyweights...Microsoft, Google, Oracle, Sun, IBM, Yahoo!, Orange, Motorola, Nokia...there isn't a surname amongst them. Dell's one of the few...Dell by name, dull by nature.

2:56 pm
Anonymous said...

Mr TWL..

do you actually think those are great names for agencies or are they just the first "slightly more original than a firm of solicitors" agencies names that came to hand?

5:50 pm
Stephen Waddington said...

Shurely shum misteak. There ain't no Mr, Mrs, or Miss Rainier PR.

11:10 pm
....the world's leading.... said...

Shit, you're right. It's a mountain, isn't it?

11:16 pm
Anonymous said...

Regardless of Rainier's origins, the general point about crappy 'surname-oriented' agency monikers is still valid.

Whether the naming is the result of a creativity-bypass, or stems from a fanatically-misguided belief in the principals' own self-importance - either way, it ain't good.

10:21 pm
Anonymous said...

the later mon ami mr anon, the later

5:12 pm
Anonymous said...

Lewis is the worst for this. He just loves his own surname...Lewis Media Centre, Lewis this, Lewis that...argh...

6:17 pm

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