When Simon Collister let us all know that the long-awaited PR Business web site was up and running, a veritable ripple of excitement navigated its way around the voluminous interior of The World’s Leading HQ (a Kim Jong-il-proof bunker somewhere beneath Carnaby Street…but I give too much away already). We were all set for a regular tsunami of new and views; of controversial opinion and comment upon which to base our own ridiculous responses, mickey-taking and general mirth.
What do we get? An empty vessel of a website. Most of the links in the menu point to pages bereft of any content and nowhere can I find a story that’s been added since the end of June. Click on the ‘Advertising’ link and your computer immediately starts downloading a megabyte of pdf only to then tell you that it’s broken (mine does, anyway) and the ‘Events’ and Special features’ links seem to deliver you straight back to the page you were on. Some special feature that…
And there appears to be a grand total of four jobs advertised on the site (don’t be taken in by number five…that’s a dummy).
In fact, the only page with any great content is the ‘About us’ one. Yes, that’s the one that says:
“The company’s website has been developed to offer a real interactive data source providing a mine of information, job opportunities and access to routine tasks such as subscriptions and classified ad booking. Current news is up front and all the content of previous issues of PR Business is indexed and archived. A key feature is the ability to search for all aspects of professional practices bringing up access to case studies, how-to features and where-to-go advertisements.”
What a load of rubbish.