12 July 2006

PR Burubbishsiness…

When Simon Collister let us all know that the long-awaited PR Business web site was up and running, a veritable ripple of excitement navigated its way around the voluminous interior of The World’s Leading HQ (a Kim Jong-il-proof bunker somewhere beneath Carnaby Street…but I give too much away already). We were all set for a regular tsunami of new and views; of controversial opinion and comment upon which to base our own ridiculous responses, mickey-taking and general mirth.

What do we get? An empty vessel of a website. Most of the links in the menu point to pages bereft of any content and nowhere can I find a story that’s been added since the end of June. Click on the ‘Advertising’ link and your computer immediately starts downloading a megabyte of pdf only to then tell you that it’s broken (mine does, anyway) and the ‘Events’ and Special features’ links seem to deliver you straight back to the page you were on. Some special feature that…

And there appears to be a grand total of four jobs advertised on the site (don’t be taken in by number five…that’s a dummy).

In fact, the only page with any great content is the ‘About us’ one. Yes, that’s the one that says:

“The company’s website has been developed to offer a real interactive data source providing a mine of information, job opportunities and access to routine tasks such as subscriptions and classified ad booking. Current news is up front and all the content of previous issues of PR Business is indexed and archived. A key feature is the ability to search for all aspects of professional practices bringing up access to case studies, how-to features and where-to-go advertisements.”

What a load of rubbish.

4 comments:

PR Monkey said...

We've already started inventing 101 uses for PR Business at the office. My personal favourite is using a copy to remove those stubborn toilet bowl streaks. Much better than Toilet Duck.

Simon Collister said...

True. My excitement at seeing a non-holding site got the better of me. I should have checked further. My apologies. Mind you, it is still a Beta version.... er, does that help?

Anonymous said...

And the site doesn't even have RSS function. Yeah, I’ll be going back there regularly and checking all the pages to see what updates they have posted (which, if I did wouldn't take long by the looks of things). Welcome to the wonderful 21st century wired world of PR Business.

....the world's leading.... said...

Simon, we're not pointing the finger at you...all you were was on the ball, and who wouldn't have had the expectation that the site that took six months to develop would answer all our PR prayers, eh?

It's a England World Cup quarter final of a website...all those hopes and dreams dashed upong the cliff face of less than mediocre performance...as individuals they've got pedigree (have they? I don't know really) but they're not gelling as a unit.