My gaff, my rules...
Loved the picture of Aedhmar Hynes, CEO of Text 100, used in her PR Week profile the other week. I think it's Text 100's reception desk, but all you'd need are a few pumps, some optics and Al Murray and Aedhmar could be in her local boozer. No wonder she's smiling! Mind you, having said that, we're not even sure Aedhmar drinks...but we haven't met many from the Emerald Isle that don't.
And then I read that Text 100 is the first PR company to set up a permanent office in the virtual world of Second Life, and that there's even going to be an avatar of Hynes in there! I don't know much about Second Life, but this is what CBS said about it:
"When reality gets hard to take, there's an escape to a parallel universe — a virtual world without end where real people create online personas called avatars. Anything is possible."
Like double digit revenue growth and zero client turnover perhaps?