...the full name being 50:50:62:78
What the hell am I talking about? Well, those of you who saw this story in PRWeak's diary page last week might know. 50:50 is the name of the "rock" band formed by Hugh Birley, boss of Lexis PR, and "three chums" and which played a gig to a muted reception at a boozer in Herne Hill the other week. This is the band's flyer.
Mid-Life Crisis Management services, anyone..?
What Weak didn't spot, of course, was that one of Birley's "chums" was Matthew Ravden, long-time director and shareholder in the Next Fifteen Group of PR companies. He's the one on keyboards...like Chris Martin two decades from today. When he's started to forget stuff.
What Weak also didn't tell you was that you can see them perform here on YouTube...