If the mountain won't come to Motorola...

You may have seen a couple of bloggers have covered Edelman tech PR man Justin Westcott's trip to Mount Everest as part of an attempt to break the world record for the highest mobile 'phone call. Westcott's not going up the hill himself, of course. He's just going to basecamp...which is akin to standing on tiptoe at the top of a ladder in your loft. He's leaving the hard bit to Rod Baber, a proper climber (the "hard bit" being, I suspect, trying to dial with frozen fingers...)

I've just seen the first bit of press coverage related to the attempt - this on the BBC's website. No mention of Motorola yet though...they must be delighted...(OK, OK, to be fair, there is a link to Motorola's website on the sidebar).

Without wishing to demean the difficulty of climbing Mount Everest, I'm a little underwhelmed by it all. It's been done a few times now and just because this fella's taking a little mobile with him doesn't, in my eyes, make it any more impressive. Now, if he was planning on performing Chas 'n' Dave's "Rabbit" on a pub piano that he'd dragged up there...

I can completely see how the idea came up in a brainstorm, though...and I imagine we can soon expect the world's fastest land-based mobile 'phone call involving Richard Noble and the world's deepest from some poor diamond miner in South Africa.

I'd just be happy to get a decent signal in my front room.