Just one more big puff...

What has everybody got?

Feet, right?

What does everybody want their feet to become?

Comfy.

Well, check this. I is going to use the intranet, and I is going to do it on wwf.slippers.com.

Not my concept, granted. It's Ali G's.

But though said in jest, for those of us that have been in this buisness since late last century; for those for whom this logo sends us into cold sweats, it was something (or similar) we heard all too often from the barely fully-toothed mouths of the arrogant arses that thought they could attract millions of pounds of venture capital funding by slipping a simple ".com" after any consumer product and establish a company worth, well, even more millions. And the really stupid thing was, they could!

For a while at least. Until it all went to shite.

Odd thing is though, I haven't just dusted that First Tuesday logo down from a long-forgotten hard drive. Oh no, it arrived in my email inbox yesterday. Along with these words:

"Remember us? We certainly remember you. Please don't tell anyone we sent you this email...

"Are you in? . . . as a former highly valued patron we would like to invite you to our secret launching event in London after the summer but first we would like to ask you to please reply a blank email to this address to confirm that you are still interested in hearing from us. If you prefer us to send information to another email address, just write that in your reply."

Christ, it's back. Which means the bubble's close to bursting.

Though that "Please don't tell anyone we sent you this email..." seems a little too keen to me, don't you think? Like they'd really like you to tell someone that they sent you this email...like they want to create a little buzz.

Happy to help. The sooner we get this over with, the better.