Dear TWL….

Apologies for the delay in sending this review of our activity over the last 12 months.

The evaluation company was late in delivering it’s analysis and we had issues with our Server which meant we couldn’t send emails. Were disappointed it is late because their is so many grate successes too share.

In the last 12 months, Fawn PR has secured TWL 335 pieces of coverage by posting them onto the blogosphere. Many of the 2.0 digitari have referred to TWL, often including a link to the site, including Peter Kirwin, Anthony Mayfield, Andrew Smith, Drew Bee and Chris Green. Charles Arthur, who writes for a newspaper, also mentioned TWL in his online blog. An exact number of people writing about TWL in the blogosphere is not available as it’s all so new.

Fawn PR also secured coverage in Old World media including PR Weak and The Guardian. We did this by printing out individual blogs and sending them as a Letter through the post to carefully selected Old World journalists. Unfortunately we have not been able to collect all Old World coverage generated as TWL refused to subscribe to a press cuttings service.

Below is graphic that shows their has bean a consistent rise in the number of people reading the posts we have put on the blog we made. The two spikes in the amount of people reading the sight were a result of Fawn PR’s social networking campaigns when we proactively spread the word by visiting physical world locations that are popular with PR people. We talked loudly in these places saying how much we enjoyed TWL. Fawn PR proposes four more of these innovative campaigns during the next 12 months, which will be projects.

The one significant drop in people reading the posts was because it was Christmas and TWL failed to give Fawn PR any stories.

During the last 12 months, Fawn PR has limited TWL to only receiving two threats of legal action, one terse email from PR Weak and numerous attempts at being outed. Our crisis response team has provided full consultancy on each of these matters, except the one in March when he was on holiday.

Over the next year, Fawn PR recommends increasing the level of monthly activity 25 per cent with the aim of securing a quarter more coverage. We also think TWL should get a cuttings service as then we will be able to know how much coverage were getting. The 4 proactive social networking campaigns are key and will cost £5,000 each.

We look forward to the next 12 months and believe we can enjoy even more success.