22 May 2007

Dear TWL….

Apologies for the delay in sending this review of our activity over the last 12 months.

The evaluation company was late in delivering it’s analysis and we had issues with our Server which meant we couldn’t send emails. Were disappointed it is late because their is so many grate successes too share.

In the last 12 months, Fawn PR has secured TWL 335 pieces of coverage by posting them onto the blogosphere. Many of the 2.0 digitari have referred to TWL, often including a link to the site, including Peter Kirwin, Anthony Mayfield, Andrew Smith, Drew Bee and Chris Green. Charles Arthur, who writes for a newspaper, also mentioned TWL in his online blog. An exact number of people writing about TWL in the blogosphere is not available as it’s all so new.

Fawn PR also secured coverage in Old World media including PR Weak and The Guardian. We did this by printing out individual blogs and sending them as a Letter through the post to carefully selected Old World journalists. Unfortunately we have not been able to collect all Old World coverage generated as TWL refused to subscribe to a press cuttings service.

Below is graphic that shows their has bean a consistent rise in the number of people reading the posts we have put on the blog we made. The two spikes in the amount of people reading the sight were a result of Fawn PR’s social networking campaigns when we proactively spread the word by visiting physical world locations that are popular with PR people. We talked loudly in these places saying how much we enjoyed TWL. Fawn PR proposes four more of these innovative campaigns during the next 12 months, which will be projects.

The one significant drop in people reading the posts was because it was Christmas and TWL failed to give Fawn PR any stories.


During the last 12 months, Fawn PR has limited TWL to only receiving two threats of legal action, one terse email from PR Weak and numerous attempts at being outed. Our crisis response team has provided full consultancy on each of these matters, except the one in March when he was on holiday.

Over the next year, Fawn PR recommends increasing the level of monthly activity 25 per cent with the aim of securing a quarter more coverage. We also think TWL should get a cuttings service as then we will be able to know how much coverage were getting. The 4 proactive social networking campaigns are key and will cost £5,000 each.

We look forward to the next 12 months and believe we can enjoy even more success.

15 comments:

adrian wheeler said...

Is that 'Fawn' as in beige, crawl or immature deer?

Fiona Blamey said...

*claps*

figgis said...

Just for a second I thought you were going to reveal that the last year was all a gag, and actually this was just some over the top attempt to show how awfully clever an agency was at social networks.

Phew...means I can keep on pretending to be TWL and including it in my creds

Anonymous said...

I think you should sack an agency that uses "it's" when it means "its".

Chris Green said...

ROTFLOL - Outstanding!

Fawn PR said...

Beautiful, thanks for sharing our end of yeer report with your readerers, if any of your readerers need PR wheel be more than happy to give it to them

Anonymous said...

Anyone else here been thinking about a career change since they started reading TWL?

Anonymous said...

I want to watch Chris Green ROTFLOL... can someone video it and post it up on YouTube please?

Anonymous said...

>>"Anyone else here been thinking about a career change since they started reading TWL?"<<

I've been thinking about a career change ever since I started in PR - 18 years later I'm still thinking about it.....

Anonymous said...

I've been thinking about a carer change...the current one doesn't wipe me properly and she steals money when she thinks I'm not looking

Antony said...

Genius. You're definately four times funnier than in Q1.

Anonymous said...

You forgot the courier falling off his bike. That surely also had a major impact on the delivery. That, and the fax machine not working.

Anonymous said...

According to the sub renewal I had this morning, you can 'keep your career in check' by subscribing to PR Week.

Prem said...

You forgot to mention that Fawn has spent 40% of your budget on this report.

Anonymous said...

>>"Genius. You're definately four times funnier than in Q1."<<

I just wet myself