25 July 2007

Big agency big hitter in big action...

It's not often that we get the opportunity to show you one of the UK's top tech PR pros in action...but today we can. Here's Mark Jackson - most recent of our Q&A subjects - doing what the top men and women in agency do best...spouting off in front of PowerPoint.

Jackson's presenting the findings of Hill & Knowlton's research into what influences IT decision-makers. Watch it and learn. Or perhaps don't.

Or, like me, simply wonder whether there's actually anyone in the room with him. I mean, there's no applause at the end or anything...

6 comments:

Anonymous said...

Someone does giggle a bit half way through the first section.

I like the fact that Mark 'promises it will be a short one' but it is spilt into three chunks due to it's length...

Chris Mellor said...

One of the H&K report's conclusions is: 'Blogs are a valuable communications tool which many businesses still look down upon, even though they offer unprecedented access to other businesses, analysts, journalists and consumers.
Joel Cere, VP, Digital EMEA, at Hill & Knowlton identifes three key reasons to blog:
• There is no need to rely on journalists to reach your
audience – it opens a direct channel of communication to
your target audience
....

Commenting as a tech journalist I find this simplistic and naive view deplorable....fudge .... blah...blah... it'll never happen ....what, worried, moi? Nah....er....

Chris.

weaselboy said...

Let's take a look at what our complex looking PR graph says after lots of analysis shall we:

"previous positive experience is really critical whether its in shortlisting or whether its in the final decision making experience"

HOLY SHIT - revolutionary. THis must be why H & K are so sucessfull, let's get another glass of over-priced chardonnay down our necks and pat one another on the back for another PR job well done

Anonymous said...

I hate it when agencies 'launch' so called insightful research based on two people and a sheep. It's usually the big agencies that have to find lots of senior bods something to do while the others do PR.

Anonymous said...

This research is up there for stating the beelding obvious with the brands2life PRWeek survey last week

Anonymous said...

stone me.... a positive experience with the product has an influence on whether you recommend it or not... glad they did the survey I'd never have worked that on me own.

why are so many surveys focused on stating the staggeringly obvious?

and why UK, USA, Canada and China? that seems very random unless they're comparing countries beginning with the same letter