Jonny, give Steve a couple of extra points...
...'cause he always buys the doughnuts when he comes into the office.
Surely someone's got to take the piss, at least a little bit?
Oh, that'll be us then...
Yesterday afternoon I noticed a Facebook status update from David Brain at Edleman which said, "David Brain is writing a blog post that will get him flamed..."
Interesting, I thought (well, a bit).
Then I saw the blog post itself...and there was a story in PRWeak about it today too. It was about Edelman's Social Media Index, essentially a league table of the Top 30 most influential bloggers, but factoring in their broader use of social media than simply their blog (so things like Facebook and Twatter).
Guess what? Steve Rubel...who happens to work for Edelman...came out at number 1! How extraordinary.
OK, OK...so in his blog post, Brain did say that Rubel topping the table was "vaguely embarrassing" and he did try to counter the fact by stating that "I think he needs to do some client work some time" (ho, ho) but really..?
What I found particularly amusing about Brain's post was that, in time-honoured O-level exam style, Edelman showed its working out...and rather brilliantly...in the first league table (the one without Edelman's fancy homebrew weighting) Rubel only came in at number five!
Quite right Brain. Throw that one back in Bentwood's face and send him back to his desk until he's got it right...