19 July 2007

Jonny, give Steve a couple of extra points...

...'cause he always buys the doughnuts when he comes into the office.

Surely someone's got to take the piss, at least a little bit?

Oh, that'll be us then...

Yesterday afternoon I noticed a Facebook status update from David Brain at Edleman which said, "David Brain is writing a blog post that will get him flamed..."

Interesting, I thought (well, a bit).

Then I saw the blog post itself...and there was a story in PRWeak about it today too. It was about Edelman's Social Media Index, essentially a league table of the Top 30 most influential bloggers, but factoring in their broader use of social media than simply their blog (so things like Facebook and Twatter).

Guess what? Steve Rubel...who happens to work for Edelman...came out at number 1! How extraordinary.

OK, OK...so in his blog post, Brain did say that Rubel topping the table was "vaguely embarrassing" and he did try to counter the fact by stating that "I think he needs to do some client work some time" (ho, ho) but really..?

What I found particularly amusing about Brain's post was that, in time-honoured O-level exam style, Edelman showed its working out...and rather brilliantly...in the first league table (the one without Edelman's fancy homebrew weighting) Rubel only came in at number five!

Quite right Brain. Throw that one back in Bentwood's face and send him back to his desk until he's got it right...

11 comments:

figgis said...

Are there any other PR agencies in the UK apart from Edelman to write about?

Anyone else got any suggestions - I can't think of any myself.

....the world's leading.... said...

You're completely fucking paranoid Figgis..!

Bugger off.

Jonny Bentwood said...

As it happens I also scored TWL and you came 62nd on the list with a total of 31 points.

If you ever decide to lose your anonymity or if 'Theo' decides to Twitter no doubt your score will increase as well.

On a final note, bribery such as doughnuts will not tempt me to increase Steve's score but then again a nice single malt...

....the world's leading.... said...

My first ever Twitter will be: "Just washing down a bottle of sleeping pills with a case of Smirnoff"

But look out for a case of 12 year old Drumguish early next week...but I expect top 10 next time, right?

rambletripe said...

Interesting post - I always think there needs to be a recognition that popular and influential can be two seperate things.

Thinking of the old media example: new scientist (influential) vs practically anything else.

anon v 2.4 said...

I quite like their concept, but Steve who....? I would have said David Brain has more resonance in the online world.

This is the point one of their posters makes.... its all very well blogging 4 times a day and regularly updating your Facebook status but if the message isn't getting through, then it's a complete waste of time.

I would similarly argue that TWL has far more influence than many of those occupying the previous 61 places.

figgis said...

>You're completely fucking paranoid Figgis..!

Bugger off.<

I think you may well be quite paranoid about me being paranoid TWL...

...Actually - what am I meant to be paranoid about? I think I know what you're paranoid about..

....the world's leading.... said...

I doubt it.

figgis said...

>I doubt it.<

Well...it's good you've got to the first stage and are admitting you are paranoid.

....the world's leading.... said...

That's because they're all out to get us.

figgis said...

>That's because they're all out to get us.<

They're out to get both of us? I've done nothing guvnor!