Like an IT journo dream team...
We've managed to secure a bit of a scoop on Dennis Publishing's new enterprise IT website, IT PRO. Here's everything you need to know:
IT PRO will go live in mid-July, focusing on news, reviews, group tests and features for UK business IT users, budget holders and decision-makers.
IT PRO is staffed by Editor Chris Green, who recently joined Dennis from VNU's Computing, and News Editor Iain Thomson, who joined from VNUNet.com. A third member of the editorial team has just been recruited and will be introduced shortly.
In addition to the in-house editorial team, IT PRO has pulled in an array of freelance support to populate the site's eight news and review-driven sections.
Three of these sections -- storage, security and mobile -- will be edited by well-known IT writers Ambrose McNevin and Guy Matthews. Marcus Austin, the former editor of Internet Works and the UK edition of Business 2.0, will provide content on business intelligence and internet. Alan Stevens, a regular contributor to PC Pro will cover the server and networking markets. The remaining channel, Applications, will be managed in-house.
Channel editors will be filing around four or five news stories in each section every week in addition to producing a number of features, comment pieces and tutorials on topical technologies and IT issues.
Additional news coverage will be generated by IT PRO’s in-house news team, with support from freelance news stringers in key overseas markets including the US, Australia and China, and from Reuters.
Reviews will play a major role at IT PRO, with the site providing more standalone enterprise reviews and group tests than any other UK title, and Green himself will oversee the commissioning of reviews. IT PRO will cover software, hardware and services for enterprises with some focus on SME solutions at the larger end of the market. This strategy will ensure that IT PRO and PC Pro minimise any overlap in coverage.
Video and audio will also play a major part in IT PRO's editorial strategy. The site will go live with a number of high-profile video interviews with leading figures in the business IT world, along with video product first looks, video opinion pieces, and a weekly news-in-review audio podcast. New product first looks will be added on a Monday, new interviews on a Wednesday and a new podcast every Friday.
So there you have it...sounds like a recipe for success to us.